Serach Engine Optimization

Increase
Your Digital Visibility with SEO
SEO stands for “search engine optimization.”
In simple terms, it means the process of improving your site to increase its
visibility when people search for products or services related to your business
in Google, Bing, and other search engines. The better visibility your pages
have in search results, the more likely you are to garner attention and attract
prospective and existing customers to your business.
Search engines such as Google and Bing use
bots to crawl pages on the web, going from site to site, collecting information
about those pages and putting them in an index. Think of the index as a giant
library where a librarian can pull up a book (or a web page) to help you find
exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index,
taking into account hundreds of ranking factors or signals, to determine the
order pages should appear in the search results for a given query. In our
library analogy, the librarian has read every single book in the library and
can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered
proxies for aspects of the user experience. It’s how search bots estimate
exactly how well a website or web page
can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search
engines to get higher organic search rankings, which means SEO experts have to
put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes
the factors into six main categories and weights each based on its overall
importance to SEO. For example, content quality and keyword research are key
factors of content optimization, and crawlability and speed are important site
architecture factors.
The newly updated SEO Periodic Table also
includes a list of Toxins that detract from SEO best practices. These are
shortcuts or tricks that may have been sufficient to guarantee a high ranking
back in the day when the engines’ methods were much less sophisticated. And,
they might even work for a short time now — at least until you’re caught.
We’ve also got a brand new Niches section that
deep-dives into the SEO success factors behind three key niches: Local SEO,
News/Publishing, and e-commerce SEO. While our overall SEO Periodic Table will help
you with the best practices, knowing the nuances of SEO for each of these
Niches can help you succeed in search results for your small business, recipe
blog, and/or online store.
The search algorithms are designed to surface
relevant, authoritative pages and provide users with an efficient search
experience. Optimizing your site and content with these factors in mind can
help your pages rank higher in the search results.